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Press Release

Showstopping Pongrácz Bold Print of the Year Virtual Runway Event

2020-09-23 10:27:36

In a first for Pongrácz, the winning #PongraczBoldPrint of the Year in collaboration with the multi-talented Sir Abner, will be showcased in a virtual fashion show on 23 September live via the Pongrácz Facebook page.

The collection entitled “Casablanca Skies, Le King des Townships” 2020/2021 will feature some of Sir Abner’s latest work that pushes the boundaries with strong design language which uses different outlets as “bi-products” to communicate meta-narrative ideologies into new thoughts.

Sir Abner is the artistic director, textile print and graphic designer for David Tlale Couture, and now the creative director of his own creative agency, Application Form.

In his solo collection, he seeks to inspire, guide, and motivate people to think differently and his transitional collection expresses his love for unexplored South African sub-cultures especially the ones of his home-grown town of Pretoria known as “Pitori”.

Inspired by the music of Mujava and Dj Spoko who created a sound known as Bacardi House music that was populated by local taxis in the townships and made its way to the global house music scene by storm and it would later influence so many urban truly South African popular music genres today.

This together with his grandmother, his creative muse, Sir Abner’s work weaves preppy classics, the streetwear movement and raw and tailored silhouettes of Amapantsula, mixing edgy contemporary messaging in the form of metaphors, puns and juxtapositions. Not to mention one of the first few documentations of “Pitori” lifestyle and influence on pop culture, putting emphasis on the notion of this concept by boasting influences from the real-life character of Warren Masemola who is from Pretoria and is also one of the first artists in his craft to follow in these footsteps and is genuinely a real “Mokakati” in Sir Abner’s opinion.

His ingenious reinvention of Argyle check knit into graphic prints, influences of Dickies khakis and worn by Amapantsula and extended in material applications and garment style-ups, create new textures and an over-all fresh feel for menswear. This collection is meant to feel more like a “hyper-sampler’s” artistic expressions that are informed by the lingo, dance moves, lifestyle motifs, uniform attires and individualistic mannerism of the wearer, right down to the names given to the pieces in the collection.

Sir Abner extends the creative spectrum of this notion by collaborating on a remix that features himself on the vocals produced by internationally acclaimed Portuguese DJ and Electronic Afro-house music producer Djeff and dear friend for Application Form trait-marked.

Sir Abner says, “this collection seeks to aspire to the ideals of celebrating the art of a “Mokakti” on a global approach to ‘pop culture’ to redefine it’s narrative and document the persona of these figures to make direct perception awareness to that of the globally glorified sex, drugs, alcohol and cult driven lifestyles of rock stars throughout western history and the rest of the world. More than anything to tell the stories of these versions of teen spirit in South Africa.”

In a collaboration with Pongrácz, Sir Abner designed the Bold Print of the Year which after a selection and judging process was revealed earlier this month with the winning print, “The Populist”.

The winning design is inspired by postal art and correspondence art which was a populist artistic movement centred around sending small scale works through the postal service. He created a code through design – EOIC 3ULD – which when folded upwards translates to BOLD, reflecting the pioneering spirit of Desiderius Pongrácz. Sir Abner transformed the military camouflage print which symbolises comradery and bravery, into black and white, and infused the design with the truly South African Shangaan Bag which represents hope, courage and optimism.

Join Sir Abner on 23 September for the virtual fashion show and join in for the Q&A afterwards.

Join us on Facebook @PongraczCapClassique and Instagram @pongracz_sa

Follow Sir Abner on Facebook @sir.abner and Instagram @sir.abner

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